Toyota took the SEMA show, an annual car accessories show, to the next level by creating dream cars for several athletes. Each car featured fantastic add-ons that would make any athlete giddy. The snowboarders received a car complete with custom snowmobile racks and a snowplow, the skateboarders’ car was transformed into a mobile party station, and the triathletes were given the ultimate race vehicle.
The triathletes needed a car that would be ideal for training and racing through every leg of a triathlon. Life Time Fitness got together with the Team Toyota triathlete team, including Andy Potts, Sarah Haskins, and Hunter Kemper, to get their input. The result is a dream vehicle any endurance athlete will love. Just a few of the features in this Toyota Rav4 include custom bicycle racks, a mobile shower, a fully stocked refrigerator, and a Blendtec smoothie station.
Toyota chose Blendtec because of its unsurpassed power and ability to create recovery smoothies quickly. Recovery smoothies are very important to endurance athletes because a proper blend of calories, carbs, and protein is essential for muscle recovery. With the built-in smoothie station, athletes can create delicious recovery drinks in the parking lot immediately after a workout or competition, providing access to the nutrients needed in the critical post-exercise recovery window.
"This fun RAV4 brings together a triathlete's passion for a healthy, active lifestyle and the drive for pushing ourselves to race faster and smarter," says Sarah Haskins, one of the three triathletes consulted for the project. "The cutting-edge tools incorporated in the vehicle will help us continue to build our racing skills, while enabling us to relax a little too."
The vehicle will be on display throughout the country at various events.
Photos courtesy of: Toyota USA Newsroom