AN UNFALTERING DEDICATION TO INNOVATION
A MINDSET WAS BORN
A lifetime inventor and entrepreneur, Tom Dickson was innovating long before he built his first blender. Whether rigging his doorbell to open the front gate or outfitting go-karts with engines that took them past 80 mph, Tom's passion for tinkering and innovating goes all the way back to his childhood.
PIONEERING TOMORROW’S KITCHEN
We're not content to ride on our past innovations. At this very moment we're designing and engineering the next generation of kitchen technology.
THE KITCHEN MILL
The Kitchen Mill would revolutionize the home milling industry. Tom's invention took us from the stone age, of grinding grains between two stones, to bursting grains into flour. More nutrition for you!
One evening, while cleaning up spilled grain, Tom discovered that vacuuming the grain broke the whole kernal; this inspried him to invent a grain mill that was smaller, faster, and more effective.
MIX 'N' BLEND
Tom invents a powerful mixer/blender combo, able to knead up to 12 pounds of bread dough. This machine features his first programmed cycle: Auto Knead. So even a novice was successful at making bread at the touch of a button.
Tom was so passionate about his new product, that he himself demanded the new machine in stores at nights and on weekends.
Tom invented his first stand-alone blender. The ICB (In-Counter Blender) was the most powerful commercial blender available and experienced phenomenal popularity among restaurants and eateries. Its success became a turning point for the company because it allowed us to provide equipment to both retail and commercial users.
The In-Counter Blender gave a clean profile to the blender. All you saw was the jar and the touchpad, while the sound from the blender was captured in the cabinet.
Over Memorial Day weekend, Tom invented the WildSide jar to satisfy commercial customer needs. Now known as the WildSide+ jar, it blends twice as much in half the time, compared to other jars on the market.
The WildSide+ jar is the most coveted jar in the industry. With its fifth side and 4-inch blade, it's like taking a sledgehammer to a frozen strawberry festival. Strawberries pulverized in seconds!
WILL IT BLEND?
In October Will It Blend? debuted on YouTube. With just a $50 budget, five videos were created and posted online. Six days and six million views later, Tom was thrust into stardom. Today Will It Blend? is considered one of the most successful viral marketing campaigns of all time.
Tom has made dozens of media appearances, including The TONIGHT Show with Jay Leno, the TODAY Show, and The Discovery Channel. The series has won a number of awards, including a Clio award and .Net's viral video campaign of the year.
THE FUELING FRONTIER
We have teams of engineers dedicated around the clock to innovating our age old technology into the cutting-edge products of 2019. We design with the end user in mind - the impactful parent, the powerful woman, the inspired chef, the powerful athlete, and in general, anyone who strives to be ALWAYS BETTER.
We work with professional athletes and teams in almost every sport - from Real Salt Lake to the Philadelphia 76ers and Chicago Bears, we help athletes and teams fuel their bodies to launch them to new levels of play.
ALL THE DIFFERENCE
At Blendtec, one of the things that keeps us inspired is seeing how our products make a difference in others’ lives. Hearing the stories of tube-fed babies, people with health issues or those with weight-loss goals encourages us to continually work hard. Read their stories and see how Blendtec makes all the difference in their lives.
RONALD MCDONALD HOUSE
When children receive medical treatment far from home, Ronald McDonald Houses provide low cost housing to help keeping families together - giving them a place to rest and refresh. You'll find Blendtec in every Ronald McDonald House in the U.S.
Fisher House offers a network of homes where military and veterans' can stay at no cost while a loved one is receiving treatment. Blendtec provides blenders to every Fisher House throughout the country.
AMERICAN HEART ASSOCIATION
The American Heart Association and Healthy Kids Concepts teaches kids the benefits of healthy, locally grown foods through the Kids Cook With Heart program. Blendtec donates blenders to this cause - with a commitment to provide many more as the program rolls out to more schools throughout the country.
There's a reason Blendtec is called The World's Most Advanced Blender. With technology to make blending simpler and more effective, Blendtec is the ultimate tool for helping you Feed Your Passion™.