Blendtec Holds the Line on Pricing

Blendtec, a global provider of high-performance blenders and dispensing equipment, today announced it does not plan to implement a wholesale price increase for 2009. In fact, Blendtec has not instituted an across-the-board price increase in the last 6 years, in contrast to most other manufacturers.

"At a time when everyone is struggling to control costs and maintain revenues, we have chosen to maintain wholesale pricing at levels we have kept constant for several years. We will do everything we can to control manufacturing costs and not pass on component and material increases to our customers," said Dan Grover, Blendtec’s director of North American sales.

Working in conjunction with its wholesale dealer network and key accounts, Blendtec continues to offer the best "made in the USA" value for the lowest possible prices. Instead of always accepting raw materials price increases or component goods increases, Blendtec looks for ways to innovate its products and use alternate materials where possible to keep costs down.

This type of forward thinking and cost awareness have driven the company’s decisions since Blendtec's inception. In 2009 Blendtec will introduce several new products for various food service channels, which will offer new opportunities and improved performance for its customers.

Each product is designed and built with final costs in mind so customers receive the best possible value for their equipment investment To find out more about Blendtec, visit the company's web site or contact Blendtec directly at 801 222-0888.