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Blendtec Announces Executive Leadership Changes

Tim Provost
21 February, 2013

OREM, UTAH, USA – February 21, 2013 – Blendtec, a leading manufacturer of high-end commercial blenders and home blenders, announced today that chairman and CEO Tom Dickson has stepped down from his executive role in the company. Reed Beus, an experienced technology and private equity executive, has been appointed as the company’s new chairman and CEO effective

Tom Dickson on Will it Blend?

Q&A with Tom Dickson – Part 2

Tim Provost
04 January, 2013

You may have seen our previous Q&A post with Blendtec founder/owner Tom Dickson; if you haven’t, check it out: Q&A with Tom Dickson—Part 1. In today’s post, we continue our conversation with Tom to find out more about his company and the Will It Blend? series he has so much fun with. Me: What was

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The Story Behind Will It Blend?

Kels Goodman
10 December, 2012

I can’t believe it’s been 6 years since we posted our first Will It Blend? episode.   The honest truth is that Will It Blend? started with us fooling around. I mean, we had an objective, but YouTube was brand new and at the time we didn’t really see the “marketing” side of people posting silly videos