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Anatomy of a Blender, Part 5

Bruce Carlson
10 April, 2013

It’s the little things. It’s true. When we love a product, much of the time it’s hard to put a finger on exactly why. If asked, we might say, “I don’t know; it just feels right.” The reason it’s hard to nail down why we love a product is that the product has little, often

Anatomy of a Blendtec blade

Anatomy of a Blender, Part 4

Bruce Carlson
04 March, 2013

Blendtec’s incredible blenders are known for their power. If you’re not familiar with Blendtec’s raw power, just watch any Will It Blend? video, and you’ll see what I mean. But if a powerful motor is the heart of every Blendtec blender, then the jar is the soul. In this installment of Anatomy of a Blender, let’s