Blendtec Becomes Official Blender of Gatorade Fuel Bar
Partnership Brings the Latest in Sports Fueling Equipment and Education to Pro, College and Elite Athletes
OREM, UT (December 16, 2014) – High-performance blender pioneer Blendtec announced today that it is the official blender supplier for Gatorade Fuel Bar, the latest in sports fueling equipment and education. Each Gatorade Fuel Bar includes three top-of-the-line Blendtec commercial blenders that can be used to make healthy shakes combining fruit, yogurt and Gatorade protein powders designed specifically to support competitive athletes’ nutrition needs.
Each location is fully equipped with refrigerators, dishwashers, and tablets with a selection of suggested recipes, as well as the complete line of Gatorade products from Prime, Perform and Recover Series. Most of the Gatorade Fuel Bars are housed in the team weight room and can be accessed any time the facility is open.
The Blendtec Stealth blender being deployed in the Fuel Bars is the world’s quietest and most advanced commercial blender, with the ability to make 20 smoothies per machine in 10 minutes courtesy of automated blend cycles, a Blendtec WildSide+ jar that can fit two large smoothies simultaneously, and an industrial-strength 15-amp, 1875-watt, 3.8 peak horsepower motor. Smoothie recipes are also being supplied by Blendtec and shared with fans at sporting events across the country.
Gatorade Fuel Bars have been installed at 18 team facilities to date, including the Buffalo Bills, Chicago Cubs, Chicago Bulls, St. Louis Rams, Cleveland Browns, Denver Broncos, Jacksonville Jaguars, New Orleans Saints, New York Jets, Pittsburgh Steelers and Washington Redskins as well as at Duke University, University of Florida, Michigan State, Notre Dame, Ohio State, Oklahoma State and the Brazil National Football Club
The partnership adds to athletic team affiliations that Blendtec has established on its own, including official blender status with the Carolina Panthers, St. Louis Rams, Texas Tech, University of Virginia, and University of Southern California.
“Gatorade has been on the leading edge of sports nutrition for decades, and their new Fuel Bars take their focus on sports fueling to the next level,” said Brent Linde, VP Commercial Sales of Blendtec. “Participating in this initiative gives us the opportunity to expand our footprint in the sports nutrition space and help athletes keep their muscles saturated with the fluids and glycogen stores they need to keep performing both on and off the field.”
Blendtec is also a sponsor of the Collegiate & Professional Sports Dietitians Association, which represents registered dietitians who work full-time with athletes in colleges, professional sports, Olympic training centers, the U.S. military and in law enforcement. The association advocates the use of full-time sports dietitians working with athletes and other constituencies on a day-to-day basis to ensure that they are well-nourished, properly refueled after exercise to speed full recovery, and educated about wise nutrition choices.
Blendtec designs and manufactures the world’s safest and most powerful high-speed commercial and residential blenders. All Blendtec blenders are designed and assembled in the USA at the company’s Orem, Utah facility. For more information, visit www.blendtec.com.
Blendtec Media Contact
Tim Provost – PR Director
801-222-0888 x 222