#BlendForPink

In 2014, the American Cancer Society estimates about 232,570 new cases of invasive breast cancer in the United States and about 40,000 deaths from breast cancer. It is the second most common cancer among women (after skin cancer) and the second leading cause of cancer death among women (after lung cancer). Did you know that every woman has a 1 in 8 chance they'll be diagnosed with invasive breast cancer at some point in their life? This 12-13% chance also means there is an 87-88% chance a woman won't develop breast cancer.

There are some lifestyle changes that can be made to lower risk such as exercise, healthy eating, not smoking, avoiding alcohol, etc. The National Cancer Institute (NCI) has an interactive Breast Cancer Risk Assessment Tool that can help women and their doctor's figure out what their chance of developing breast cancer is.

In honor of Breast Cancer Awareness month, Blendtec is giving away a pink blender (for the third year in a row). It's easy to enter - here are the steps:

1. Post this image (or your own picture) on Instagram or Facebook
2. Tag @blendtec and use the hashtag #BlendForPink
3. If possible, share how breast cancer has affected you or a loved one

The contest is open to residents of the United States and Canada and runs through October 20, 2014. The winner will be chosen on October 21, 2014. If you’re the winner, you'll be contacted via the social media channel you used to enter and you’ll have 48 hours to reply to us. If we don’t hear from you within 48 hours, you will forfeit your prize and another winner will be chosen. Sources: http://www.breastcancer.org/risk/understand/your_risk http://www.cancer.org/cancer/breastcancer/detailedguide/breast-cancer-key-statistics