Tom Dickson is back with his biggest (and most expensive) blend yet.
Will it blend? That is the question asked and answered by Blendtecfounder Tom Dickson during each of his dozens of Will It Blend? videos published on YouTube. The video released yesterday is the 133rd in the series and features the world’s strongest blender taking on the highly anticipated (and hotly sought after) iPhone 5c and gold iPhone 5s.
The video begins with Tom in his trademark white lab coat explaining that it was just too difficult to get his hands on a sold-out gold iPhone 5s. To make up for it, he explains, he acquired four colored, plastic iPhone 5c phones, which he prepares to blend all at once. That’s when his alter ego, “Gold Tom,” intrudes into the scene—along with a goldiPhone 5sand a gold Blendtec Designer Series blender—and challenges regular Tom to a blend-off. Which is the better blend? See the video and decide for yourself.
The video is the most expensive Will It Blend? to date. Its views will add to the more than 227 million total views on Blendtec’s Will It Blend? channel.
Win your own gold blender
The Designer Series blenderis the pinnacle of retail blending technology. But, as we all know, gold makes everything even better. Enter for your chance to win a limited-edition gold Blendtec Designer Series blender.
For giveaway details, visit facebook.com/Blendtec. While you're there, let us know what you would blend in your gold Designer Series blender!
Whoopie Smoke! Don't breathe this. Blendtec's own Tom Dickson rubbed shoulders with Whoopie Goldberg and wowed the studio audience on The View as he Will It Blended a few of his favorite things. The View is the fourth-longest running national daytime talk show in history and is currently in its 16th season. It features (usually) five women discussing issues, trends, and celebrity news of the day.
Seeking to feature some of the Internet's biggest stars, The View asked Tom to come for a segment on the famous Will It Blend? campaign, which was heralded by Ad Age as the #1 viral video campaign of all time. We won't spoil the results...check out the segment below.
How did Tom do? What is your favorite episode of Will It Blend? Sound off in the comments!
I can’t believe it's been 6 years since we posted our first Will It Blend? episode. The honest truth is that Will It Blend? started with us fooling around. I mean, we had an objective, but YouTube was brand new and at the time we didn't really see the “marketing” side of people posting silly videos on the Internet. George Wight, the marketing manager at the time, asked me to set up a shoot where Tom would blend a bunch of things (marbles, rake handle, can of Coke, Big Mac meal, etc). George got that inspiration from watching Tom test the power and durability of blenders by blending 2x4s down to sawdust. My job was to film Tom and make it interesting. If you watch the first 10 or so Will It Blend? episodes, you'll see Tom with almost no comedy, no lines, no gags or sound effects. Tom basically said, “Here are some marbles; I think we'll blend these.” That’s it. The “don’t breathe this” line came from a joke I did during the first shoot. Tom had blended a ton of items the first few days we were shooting. I think we cranked out 6–10 episodes. When Tom got around to blending marbles (the first blend we posted), he joked that we shouldn't breathe the demolished marbles because they were made out of pure glass, and if we were to breathe in the particles, we could get silicosis. To be funny, I copied Tom's warning from the marbles video and pasted it into the following episodes. It was an inside joke but eventually became a staple of the series. We have many great things coming for Will It Blend? in 2013. Stay tuned!
A few years ago while working at The Canyons, a local ski resort, I would have shuddered and maybe shed a few tears at the loss of a pair of skis. Sure, when you were done with a set, you could turn them into some sort of eclectic lawn furniture or fence, but never blend the skis to oblivion. In fact, I wouldn't have believed it if someone had told me a blender could turn a pair of planks into sawdust, but that is exactly what Tom Dickson does in our latest episode of Will it Blend? This episode was a blast to shoot. Tom was really getting tired as he manhandled one of the skis into the carnivorous blades. As I was talking to him a few days after the shoot, he said his hands were still sore from the abuse. I guess skis aren't designed for a blender. Random fact: In the middle of the video, you may notice something black flying by. That flying object is the plug that goes into the lid of the jar. Normally it is removed when blending hot liquids in order to alleviate any pressure that might develop, but in this case it popped off due to the violent blend. You also may have noticed we cut a slit in the lid so we could slide the ski in without taking the lid off. Remember, safety first.