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The Story Behind Will It Blend?

Kels Goodman
10 December, 2012

It’s been six years since we posted our first “Will It Blend” video. Have you ever wondered how the idea come about? Our marketing manager at the time, George Wight drew inspiration from watching Tom test the power and durability of blenders by blending 2x4s down to sawdust. Read more about how this inspiration led to the creation of one of the most popular YouTube series.

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Innovation on the Inside: Working at Blendtec

Louise Crowe
05 December, 2012

What’s it like to be an employee at Blendtec? Having Tom Dickinson and the “Will It Blend” studio on-site promotes creativity and innovation and high energy ensues. Employees are encouraged to share ideas and many of the ideas have been implemented with great results. Along with creativity and innovation, there is a sense of belonging which creates a winning combination not only for Blendtec employees but the people who keep us motivated; our customers.

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Q&A with Tom Dickson – Part 1

Tim Provost
14 November, 2012

Tom Dickinson is the founder of Blendtec, and is the man behind the “Will It Blend” videos. He plays a huge role in the company, and does a great job of making sure Blendtec employees are happy and healthy. Check out this Q&A with this amazing guy to learn more about Tom and his vision.