Did you see our previous Q&A with Blendtec founder Tom Dickinson? Today, we were lucky enough to catch up with Tom again to pick his brain about the famous and popular “Will It Blend” series.
It’s been six years since we posted our first “Will It Blend” video. Have you ever wondered how the idea come about? Our marketing manager at the time, George Wight drew inspiration from watching Tom test the power and durability of blenders by blending 2x4s down to sawdust. Read more about how this inspiration led to the creation of one of the most popular YouTube series.
What’s it like to be an employee at Blendtec? Having Tom Dickinson and the “Will It Blend” studio on-site promotes creativity and innovation and high energy ensues. Employees are encouraged to share ideas and many of the ideas have been implemented with great results. Along with creativity and innovation, there is a sense of belonging which creates a winning combination not only for Blendtec employees but the people who keep us motivated; our customers.