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Blendtec Announces Executive Leadership Changes

Tim Provost
21 February, 2013

Blendtec announces that chairman and CEO Tom Dickinson has stepped down from his executive role in the company. Reed Beus, an experienced technology and private equity executive, has been appointed as the company’s new chairman and CEO. Dickson will continue contributing to Blendtec’s success as a member of the board of directors. Beus aims to focus on accelerating growth and market share, sustaining a healthy corporate culture, and enhancing the overall customer experience.