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Blendtec Announces Executive Leadership Changes

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Blendtec Announces Executive Leadership Changes

Reed Beus, Blendtec Chairman & CEO

OREM, UTAH, USA – February 21, 2013 – Blendtec, a leading manufacturer of high-end commercial blenders and home blenders, announced today that chairman and CEO Tom Dickson has stepped down from his executive role in the company. Reed Beus, an experienced technology and private equity executive, has been appointed as the company’s new chairman and CEO effective February 1, 2013.

Dickson, founder of the company and a lifelong inventor and engineer, will continue contributing to Blendtec’s success as a member of the board of directors, focusing on what he is most passionate about—pioneering new products that make lives better.

Beus believes Blendtec has built a great foundation on its innovative designs and engineering efforts. He steps in at a time when the focus has shifted to global brand positioning and strategic growth.

“Blendtec is an incredibly successful company with industry-leading technology and dedicated, passionate people, and we’re well positioned for explosive growth over the next few years,” says Beus.

Beus brings years of executive leadership experience from a variety of industries, including software, Internet and social marketing, private equity, and sales. He has a proven track record of creating and sustaining exponential revenue growth due to his determination to focus on customer needs as well as an unwavering dedication to core values and principles.

Prior to joining Blendtec, Beus was the chairman and CEO of Enspark, a successful and fast-growing corporate e-learning company he founded in 2009 and whose clients include Motorola, 3M, Adobe, Coca-Cola, and TD Ameritrade. The 12 years prior to leading Enspark, Beus was a managing director at a Utah private equity and management consulting firm, where he trained and consulted with companies such as Nestle, ATK, Hill-Rom, NFL, and Tyco.

In his role at Blendtec, Beus will focus on accelerating growth and market share through strategic product development, proper execution, and sustaining a healthy corporate culture to encourage top-notch performance and engagement. Beus will also place a significant emphasis on enhancing the overall customer experience through pinpoint execution, heightened discipline in core competencies, and improved two-way communication.

One thought on “Blendtec Announces Executive Leadership Changes

  1. Annette Stone

    originally this company made an incredible mixer (the one that was made in Germany) and the best thing about it was the citrus juicer – it was the BEST I have ever seen and I’ve bought 12 different citrus juicers trying to find one as good (paid $350 for one – took it back: worthless). If you want to come up with a great new product, make a decent citrus juicer! Thanks
    ps love my Blendtec

    Reply

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