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About Kels Goodman

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The Story Behind Will It Blend?

Kels Goodman
10 December, 2012

It’s been six years since we posted our first “Will It Blend” video. Have you ever wondered how the idea come about? Our marketing manager at the time, George Wight drew inspiration from watching Tom test the power and durability of blenders by blending 2x4s down to sawdust. Read more about how this inspiration led to the creation of one of the most popular YouTube series.