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About Bruce Carlson

When you put out a great product you need someone to write about it. And working for Blendtec, there's a LOT to write about. Seriously. Brochures, ads, emails. Trade show entries, news releases, packaging. Scripts, merchandising materials, manuals. You name it.

So that's what I do as Blendtec's resident marketing/advertising writer. But when I'm not writing about the most incredible blenders on the planet, I'm digging into fantasy books, building train tracks with my kids and taking pretty pictures of cool stuff.

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Here are my most recent posts

How to Buy Blendtec Commercial Products

Bruce Carlson
12 June, 2013

It’s no secret that here at Blendtec, our first big splash was in the commercial blending industry. Today, we’re a leading supplier of blending equipment for thousands of smoothie shops, coffee houses, eateries, and restaurants around the world. In fact, we’ve pioneered many of the commercial blending innovations of the past two decades. And we

Blendtec® Reboots Website with a Focus on Customer Needs

Bruce Carlson
06 June, 2013

Leading premium blender company expands online content offerings, enhances usability. Blendtec, a leading manufacturer of high-end commercial and home blenders, today announced the launch of its new website and online storefront, found at The revamped site brings together easy-to-use navigation and rich content filled with numerous recipes, how-to videos, and opportunities for user participation.

Blendtec Signature Series

The New Blendtec Signature Series

Bruce Carlson
05 June, 2013

We’re excited to officially introduce our newest retail blender line: the Blendtec Signature Series. The new model combines many of our customers’ favorite Blendtec features with a stylish new design and fun color options. Plus, the Signature Series comes loaded with all the jars, recipe books, and accessories you’ll ever need to blend up anything