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About Bruce Carlson

When you put out a great product you need someone to write about it. And working for Blendtec, there's a LOT to write about. Seriously. Brochures, ads, emails. Trade show entries, news releases, packaging. Scripts, merchandising materials, manuals. You name it.

So that's what I do as Blendtec's resident marketing/advertising writer. But when I'm not writing about the most incredible blenders on the planet, I'm digging into fantasy books, building train tracks with my kids and taking pretty pictures of cool stuff.

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Here are my most recent posts

Meet Emmalynn, One of Our Youngest Fans

Bruce Carlson
26 July, 2013

A Blendtec blender is incredibly useful for incorporating healthy foods into your diet, and the benefits can be life changing. For Emmalynn, born four months early, the benefits were lifesaving. Find out how the Total Blender Classic has helped Emmalynn grow like a champ.

Blendtec motor drivetrain

Anatomy of a Blender, Part 6

Bruce Carlson
03 July, 2013

As we dive into Part 6 of Anatomy of a Blender we examine a true masterpiece of engineering: Steel-on-Steel Power. In Blendtec blenders the power is transferred directly from the motor to the blade. In other blenders power is transferred through a breakable plastic coupling. Find out why Steel-on-Steel power makes for better blending.

Metal parts for blenders made at Blendtec

Made in the USA

Bruce Carlson
26 June, 2013

While we’ve always used the best parts to build our world-class blenders, several years ago we started an initiative to produce more of the parts at our manufacturing plant in Orem, Utah. We began our manufacturing expansion by adding two CNC lathes (and we’ve added five more since). We use these machines to turn stainless