Leading premium blender company expands online content offerings, enhances usability.
Blendtec, a leading manufacturer of high-end commercial and home blenders, today announced the launch of its new website and online storefront, found at www.blendtec.com. The revamped site brings together easy-to-use navigation and rich content filled with numerous recipes, how-to videos, and opportunities for user participation.
Nate Hirst, interactive marketing manager, spearheaded the Blendtec website reboot.
“The new site reflects our commitment to innovation and the user experience,” says Hirst. “It’s super easy to use, has tons of useful content, and really connects with customers and food lovers in general.”
Further site enhancements are slated for release in the coming weeks and months, with the ultimate goal of becoming a primary destination for individuals whose interests span everything from health and fitness to technology, entertaining, and nutrition.
Reed Beus, chairman and CEO of Blendtec, says the new website can help strengthen customer relationships. “Our customers are always a top priority. We want to make sure they’re getting the most from their Blendtec blenders. And if they have any questions or concerns, we want to know,” says Beus. “Along with our efforts in social media, the new blendtec.com will improve our avenues of communication and trust.”