Forbes.com recently featured Blendtec in an article posing the question, Is YouTube a one-off hit maker or a strategic marketing tool?

We would certainly say it's the latter, but go ahead and check out the article for yourself.
Forbes.com article.

Warning: Do not attempt, doing so will void all warranties.

Recently the nice folks over at iFixit did a teardown of the Total Blender. That's right, they completely dismantled a perfectly good Blendtec Total Blender. I definitely wouldn't recommend trying this at home but its fun to see nonetheless.

From their site:

Step 1 — Teardown

• Our friends at Blendtec were awesome enough to lend us a blender for this teardown!
• $400 gets you:

  • Their awesome "base" 1560W Total Blender (as if you can call anything with 1560 Watts "base")
  • Instruction manual
  • CD-ROM with product tour and video recipes
  • Lifestyles Recipe Book, good for many blenderiffic creations

Read the rest of their article...

And be sure to check out the video slideshow of their teardown below: