Ever wonder what happens behind the scenes at a blender manufacturer? Yeah, we thought you did, that’s why we’ve created a new web video series called Inside Blendtec. In this week’s episode Will It Blend? producer Kels Goodman and Blendtec Webmaster Ray Hansen take you behind the scenes for Facebook episode of Will It Blend? The video is posted below, so enjoy, and let us know what you’d like to see on future episodes of Inside Blendtec.

If you're not following us on Twitter, you really should be! We are frequently giving away T-shirts, 'Will It Blend?' DVD's, and yes, even blenders! Head over there right now and follow us, then tweet why you need a Blendtec Total Blender. The most deserving or most original tweet will win a Blendtec Total Blender! We'll be chosing a winner on Friday November 20th, 2009, so hurry!

twitter.com/blendtec

Forbes.com recently featured Blendtec in an article posing the question, Is YouTube a one-off hit maker or a strategic marketing tool?

We would certainly say it's the latter, but go ahead and check out the article for yourself.
Forbes.com article.

Warning: Do not attempt, doing so will void all warranties.

Recently the nice folks over at iFixit did a teardown of the Total Blender. That's right, they completely dismantled a perfectly good Blendtec Total Blender. I definitely wouldn't recommend trying this at home but its fun to see nonetheless.

From their site:

Step 1 — Teardown

• Our friends at Blendtec were awesome enough to lend us a blender for this teardown!
• $400 gets you:

  • Their awesome "base" 1560W Total Blender (as if you can call anything with 1560 Watts "base")
  • Instruction manual
  • CD-ROM with product tour and video recipes
  • Lifestyles Recipe Book, good for many blenderiffic creations

 

Read the rest of their article...

And be sure to check out the video slideshow of their teardown below:

Blendtec Introduces New Kitchen Prep Machine
Innovative new Chef blender machine is a labor saver and has one-of-a-kind features

OREM, UTAH, USA – January 30, 2009 – Blendtec, a global provider of high-performance blenders and dispensing equipment, today announced the introduction of a totally new machine designed for commercial and institutional kitchens called the CHEF blender . This machine is designed to be a chef’s best friend by having more than enough power to handle any combination of ingredients and offering a way to repeat often-used cycles.

Working in conjunction with leading chefs and institutional clients, Blendtec has come up with a truly unique offering for a back of the house application. Now a chef can find the best combination of speed and time settings for a given recipe, then save that to the CHEF blender’s memory, and have a sous chef or kitchen assistant continue to replicate that same recipe throughout the day. This means the chef can have more time for other tasks while knowing the recipe can be replicated time after time with the same results

"The Blendtec CHEF blender is a wonderful innovative new concept for our clients who need total control over the blending process, but want an automatic function which allows a recipe to be replicated perfectly. This was really a customer-centric project where we started with a blank page and designed the blender around the way it would be used in a kitchen environment. It really opens new doors to our sales team and we anticipate a great response as more and more clients become familiar with the CHEF blender advantages," says Tom Dickson, Blendtec’s CEO.

The CHEF blender is like no other blender currently available and has Blendtec’s proven performance and reliability. It utilizes a tried and tested blending platform but integrates new control and memory functions.

To find out more about Blendtec visit their website: Blendtec.com. You can also contact Blendtec directly at 801 222-0888.

Blendtec Introduces New BPA-Free Blending Jar
New copolyester jar is BPA-free, more durable and has a lower pitch sound

OREM, UTAH, USA – April 20, 2009 – Blendtec, a global provider of high-performance blenders and dispensing units, announced the release of a new blending jar which uses a copolyester material that has greater chemical resistance, improved sound dampening qualities, and contains no BPA (Bisphenol A).

"We place a high value on innovation and continuous improvement with all Blendtec products, so our engineering department has been testing a number of new materials over an extended period of time to determine which was able to meet our production and usage specifications," said George Wright, VP of Marketing and Sales for Blendtec. "Many consumers are looking for alternatives to polycarbonate and we are glad we can now offer that in this new jar along with the other benefits of the copolyester material," says Wright.

The first use of the new material will be in 2 quart blender jars included in all Blendtec blenders for home use and in standard packages for specific commercial blenders. Other commercial use is also under development and as soon as production and usage specifications are verified, additional products will be made available which use copolyester in place of polycarbonate.

Blendtec’s blenders use a unique patented jar and blade design which produce superior blending results. Combining the advanced technology of the Blendtec motor and controls with the advantages of the new copolyester jar material will only enhance the value of the Blendtec product line and increase customer popularity.

To find out more about Blendtec visit their website: Blendtec.com. You can also contact Blendtec directly at 801 222-0888.

At a time when equipment pricing continues to rise, Blendtec holds firm on wholesale pricing

OREM, UTAH, USA – February 27, 2009 – Blendtec, a global provider of high-performance blenders and dispensing equipment, today announced it does not plan to take a wholesale price increase for 2009. In fact, Blendtec has not taken an across the board price increase, as most other manufacturers have, in the last 6 years.

"At a time when everyone is struggling to control costs and maintain revenues, we have chosen to maintain wholesale pricing at levels we have kept constant for several years. We will do everything we can to control manufacturing costs and not pass on component and material increases to our customers," says Dan Grover, Blendtec’s Director of North American Sales.

Working in conjunction with its wholesale dealer network and key accounts, Blendtec continues to offer the best Made in USA value for the lowest possible prices. Instead of always accepting raw materials price increases or component goods increases, Blendtec looks for ways to innovate its products and use alternate materials where possible to keep costs down. It has been this type of forward thinking and cost awareness which has driven the company’s decisions since its inception.

In 2009 Blendtec will introduce several new products for various food service channels which will offer new opportunities and improved performance for its customers. Each product is designed and built with final costs in mind so customers receive the best possible value for their equipment investment

To find out more about Blendtec.com. You can also contact Blendtec directly at 801 222-0888.

A few years ago while working at The Canyons, a local ski resort, I would have shuddered and maybe shed a few tears of the loss of a pair of skis. Sure, when you were done with a set you could turn them into some sort of eclectic lawn furniture or fence, but never blend them to oblivion. In fact, I wouldn't have believed it if someone would have told me a blender could turn a pair planks into sawdust, but that is exactly what Tom does in our latest episode of Will it Blend?.

This episode was a blast to shoot. Tom was really getting tired as he manhandled the ski into the carnivorous blades. Talking to him a few days after the shoot he said his hands were still sore from the abuse. I guess skis weren't designed for a blender.

Random fact--In the middle of the video you may notice something black go flying by. This was the plug that goes into the lid. Normally it is removed when blending hot liquids in order to alleviate any pressure that might develop, but in this case it popped off due to the violent blend. You also may have noticed we actually cut a slit into the lid so we could slide the ski in without taking the lid off. Remember, safety first.

If you want to watch the video at Will it Blend?, click here, otherwise you can go to Youtube and see it here. 

 

 

So you guys may have noticed we were gone for awhile, but now we are back and ready to go with a brand new blog. Our hopes for this is to create a sort of community for all things Blendtec, not just Will it Blend?.  For those of you looking for Will it Blend?, don't worry, we will still have plenty of stuff about that as well. This will only be as Blendalicious as you make it, so blend on!!

This is Tom, owner and CEO of Blendtec posing with the remains of the blended iPhone. If you remember, we were able to use slow motion on this video, courtesy of an awesome RED camera.